Codes and Conventions of 'Se7en'

The hook is what film needs to have because this is what should attract the viewers attention and keep them watching. In 'Se7en' the hook is a person writing a book in a very mysterious way however you do not see who is writing the book, therefore this is the hook as viewers will carry on watching to see who is writing it, and why they have done it how they have. The hook is still technical (visual) although you cannot see the person writing the book you can see what he is doing and putting in it. 

From the opening scene, the code of convention is technical, I can assume that the setting of the film is in America because of the high sky scrapers that are shown through the video, that are usually known to be in places like New York. At the end of the clip 'Monday' appears through a written code which will suggest the film starting on a Monday. 

The characters are introduced in both technical and written codes of convention. They are introduced by showing the characters in the clip, like Morgan Freeman is introduced with him in a bed looking quite restless, not being able to sleep and this is shown through a number of things he does that are usually known to help people sleep. Whilst this clip of the video is playing his name will come up in a written form introducing who he is. Another is that Gwyneth Paltrow and Brad Pitt are also shown in written by their names appearing on screen but it also gives away through the technical codes of convention that there is some kind of romance after seeing both of them together, sleeping in a bed, cuddling, showing they have a relationship.

The genre of the film are shown that there is a bit of romance because of the technical codes and conventions of Brad Pitt and Gwyneth Paltrow, but it mostly shows the film is mysterious because of the mystery of who's behind the writing of the book and the titles are written in a jumpy and uneasy way, putting the viewers on edge. The technical codes and conventions in this is showing the genre through the scenes of the book making the person behind the book look a bit odd with maybe behaviour of a 'psycho' which i showing that the genre may be like this.

The last conventions of the film opening is the credits. The credits show you all of the people who will be in the film or have took part in the making of the film. The credits make you feel very uneasy and on edge because of the way they are written and how they are shown on the screen.